Intermediate
UGC & Digital Production
Learn to produce, price and pitch the kind of UGC that brands actually buy.
Topics covered
- UGC formats and what each platform expects
- Professional shooting and lighting on a phone
- Editing, pacing and writing hooks
- Pricing, proposals and delivery
UGC is not a commercial — it is content that feels like a slice of the viewer's own life. This module works on catching that tone and delivering it in the format brands expect.
It also covers the commercial side of digital production, from shooting and editing through to pricing and pitching.